This two-hour workshop will help small businesses use Instagram more effectively to increase visibility, connect with customers and support their wider marketing activity.
Participants will explore how to optimise their profile, understand the different content formats available and create content that is relevant, engaging and aligned with their brand.
The session will also cover Reels, Stories, captions, hashtags, calls to action and content planning, as well as how to encourage interaction and build a more engaged audience.
Participants will learn how to review basic insights, understand what content is performing well and develop a more consistent approach to using Instagram to generate awareness and enquiries.
