Having a website is not the same as having a website that is working effectively for your business. This practical webinar will help business owners assess their website from a customer’s point of view and identify where improvements could make a real difference.
The session will cover homepage clarity, navigation, trust and credibility, calls to action, mobile usability and the customer journey from first visit through to enquiry or purchase. It will also consider how customers may discover a business through Google, social media and AI-powered search before reaching the website.
The aim is not to suggest that every business needs a redesign. Instead, attendees will learn how to spot gaps, prioritise practical improvements and make their existing website clearer, more credible and more effective.