In partnership with Business Gateway Moray and Findhorn Bay Arts, this interactive workshop will help Moray businesses discover practical ways to benefit from the Findhorn Bay Festival while enhancing the visitor experience and supporting the local economy. Rather than focusing solely on sponsorship, the session explores how businesses can become an active part of the festival through collaboration, innovation and customer engagement.
The Findhorn Bay Festival offers a significant opportunity for local businesses, attracting nearly 9,000 audience attendances in 2024.
Through interactive activities, attendees will explore the visitor journey, identify opportunities to increase spending, develop collaborative promotions and create memorable experiences that encourage repeat visits.
By the end of the workshop, each business will have a clear action plan for the 2026 festival, ideas for future collaboration, and practical ways to measure success through sales, bookings, customer engagement and visitor feedback.
