This workshop will show you how to use social media with a clear commercial purpose to attract the right audience, build trust, and turn engagement into leads, and sales.
We will look at practical approaches for LinkedIn, Facebook, Instagram, and TikTok, including
- targeting customers
- understanding what to post
- how to shape your message for each platform
- and how to create content that supports the customer journey to sales rather than simply chasing likes.
NB: Slides will be shared afterwards only with attendees. This workshop is for Edinburgh/Lothians only.