This two-hour workshop will help small businesses understand what is involved in starting or developing international sales.
Participants will explore how to assess whether their business is ready to export, identify suitable overseas markets and consider the opportunities and risks involved in selling internationally.
The session will also cover market research, routes to market, pricing, logistics, documentation, regulations and the importance of adapting products, services and marketing for different countries.
Participants will leave with a clearer understanding of the steps involved in exporting and the key areas they need to consider before entering a new market.
