What to expect from this webinar
By the end of the webinar you will have the knowledge necessary to improve your site, increase visitor numbers and a clearer picture of what your website should be doing, how to evaluate its effectiveness, and where to focus your efforts to get tangible results.
We cover the following:
- Explain what makes a good website
- Getting your website found
- Competitor Analysis
- Testing your website
- Customer journey - Understanding your audience and mapping how they interact with your site
- Measuring your success
- Heat mapping, Session recording
- Google Search Console
- Tools and techniques for analysing performance and identifying opportunities
- Assist you in preparing a detailed plan for a new or revised website
- Prepare you to work with suppliers to create an effective site
Why Attend?
Because without clear direction and measurement, even the best-looking website can underperform.