Essential information

11:00 - 13:00 The Old Library
8 Laing Street
Kirkwall
KW15 1NW

You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This workshop will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better understand your customers and business opportunities.

This webinar will cover:

  • What is Artificial Intelligence
  • Current AI tools and systems to use right now (including ChatGPT and MidJourney)
  • Automating digital content for blogs and social media
  • Using AI for business strategy and customer profiling
  • The pros and cons of AI for small businesses

This workshop will help you understand how you can integrate AI into your existing marketing, looking at the potential consequences (good and bad) of Artificial Intelligence, and its impact on small businesses and their customers.

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