Still lurking on LinkedIn but not posting? Worried about sounding cringey, salesy or like everyone else? You’re not alone—but staying invisible isn’t helping your business.
This practical workshop with Sharon McLean is designed to help you show up with confidence, build your personal brand, and start sharing content that actually feels like you.
Your personal brand is how people understand who you are, what you do, and why they should trust you. It’s often the first impression you make—and the reason someone decides to work with you.
In this session, you’ll learn how to:
- Get out of your head and start posting with confidence
- Talk about what you do without sounding pushy
- Communicate what makes you different (your USP)
- Build trust and credibility through your content
- Come up with ideas you can share consistently
This isn’t about being perfect or posting every day. It’s about being visible, being real, and giving people a reason to choose you.
If you’re ready to stop overthinking and start showing up, this session will help you take that step.
NB: This is for businesses in Edinburgh/Lothians only. Materials will be sent to attendees, but you must make sure your screen name matches the name you booked under.