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Case Studies

Shetland jewellery business celebrates 70-year anniversary

A Shetland jewellery business is celebrating its 70-year anniversary with a new owner who accessed expert support from Business Gateway.

About the business

Shetland Jewellery designs and manufactures Celtic and Nordic jewellery inspired by the landscapes, skyscapes, wildlife, history, and heritage of Shetland.

Business Gateway has been a massive help since I took over the business and has really helped me grow. Even though I’d worked at Shetland Jewellery for 20 years, taking over the business was really daunting, and I was worried I could be quite lonely.
Sophie Whitehead-Robertson, Owner, Shetland Jewellery

How Business Gateway has helped

Having worked at the business since 2003, Sophie took over Shetland Jewellery in September this year. She made use of Business Gateway’s support almost immediately, developing a revised business plan to help her plan for the future.

Through the support service, she was also able to revamp Shetland Jewellery’s website, to improve its functionality, which has led to online sales doubling for the business.

The business has also recently ventured in TikTok to widen its reach and expand its customer base, with Business Gateway on hand to support with a social media strategy.

Sophie Whitehead-Robertson, Owner, Shetland Jewellery, said: “Business Gateway has been a massive help since I took over the business and has really helped me grow. Even though I’d worked at Shetland Jewellery for 20 years, taking over the business was really daunting, and I was worried I could be quite lonely.

“I was able to take part in the first cohort of Business Gateway’s Realise programme in Shetland, which allowed me to chat and network with likeminded business owners. It’s been helpful to have people to bounce off and share ideas with.”

Support Provided

1:1 Business Advice

Digital Support

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