Robbie Moult Freshmex Case Study
Case Studies

Award-winning Aberdeen restaurant cooks up expansion plans following support

FreshMex is looking to expand with the support of Business Gateway.

About the business

Award-winning Tex-Mex restaurant, FreshMex, is focused on substantial expansion for 2020 after hitting a plethora of milestones.

The FreshMex burrito became the most popular restaurant dish in Scotland on Deliveroo in 2018. Popularity has grown throughout 2019, with the Aberdeen-based eatery once again the number one dish in Scotland, and now number ten in the UK and 70th on the global Deliveroo list.

After securing a permanent kitchen residency at the Adams Lounge Sports Bar in Aberdeen, the start-up then launched its first standalone restaurant in July last year, and successfully pitched for £60,000 from Scottish EDGE in December 2018.

With the support and connections offered by Business Gateway, as well as the funding we secured from Scottish EDGE, we had the confidence to keep pushing ahead.

How Business Gateway has helped

FreshMex had to change its plans after a fire caused severe damage at one of its premises, forcing operations to temporarily close.

Robbie Moult, 27, Director of FreshMex commented: “Despite the fire, we were determined to ensure that FreshMex continued to grow and develop in 2019. With the support and connections offered by Business Gateway, as well as the funding we secured from Scottish EDGE, we had the confidence to keep pushing sales and develop our new lager with Brew Toon of Peterhead.”

Emilia Stanczyk, business adviser at Business Gateway Aberdeen, explained: “Following the fire, I supported FreshMex to realign its future growth strategy and helped to facilitate the re-launch of the restaurant.

“One of the benefits of engaging with Business Gateway is the network of support we can offer. This wide pool of expertise means that we can provide valuable assistance in almost any circumstances.”

Support provided

1:1 Business Adviser

Advice on Company Regulations

Advice on Marketing

Routes to Funding

Networking Opportunities

Strategic Review

Financial Restructuring Advice or Support

What’s next?

Robbie is now looking ahead to 2020. “We are very excited for the possibilities of FreshMex in the restaurant, retail and Deliveroo markets. Together with the amazing Scottish EDGE win in 2018, financial backing for a third site in the central belt of Scotland and the popularity seen on Deliveroo, 2020 is the year we will expand beyond Aberdeen and look to repeat the success we have seen in the North East.

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