Webinars

This workshop aims to equip delegates with an understanding of building and joining the right online communities and how to use hashtags effectively.

Ideal for those who have experience of paid advertising and have a digital marketing strategy in place but want to attract and retain more customers.

Instagram has seen massive growth over the last year and is a powerful marketing tool, but how can it work for your business?

A webinar for businesses that already use Twitter as part of their digital marketing strategy and wish to produce more engaging content to reach a wider audience.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

Understand how to communicate effectively in the workplace

Join us to look at how you can market your business with a limited budget and/or little experience.

A webinar for people currently using email marketing and who want to improve their understanding of how to boost engagement, conversion and sales. Vital during the Coronavirus pandemic.

There are 24 hours in every day. How do you use yours? Make more of those hours work for you, not against you

This workshop (previously called Website Analytics) unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.

Please note this is a 2 part webinar and you must book on to both parts. You will be sent a template to work from before the beginning of the session.

Ideal for those who have experience of paid advertising and have a digital marketing strategy in place but want to attract and retain more customers.

An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.

Do you or will you collect information on customers and what you sell? If so, this course is for you.

Find out how to use the image sharing app Instagram in your business.

Join Business Gateway Edinburgh to celebrate International Women’s Day.

This workshop will help provide an overview of the most popular Social Media platforms used for Business and provide useful insights in how to use Social Media effectively.