Bring Your Product to Market
Do you have a product idea but are unsure how to turn it into a successful commercial opportunity? Or perhaps you have already launched and want to improve how your product is positioned, priced and promoted?
This practical, online, Business Gateway Clackmannanshire workshop will guide you through the key stages of bringing a product to market—from understanding your customer and testing demand to developing a clear route to market.
The workshop will cover:
- Testing your idea before making a significant investment.
- Developing a strong value proposition.
- Product positioning, branding and packaging.
- Pricing for the market and for profit.
- Creating a practical launch and promotional plan.
- Identifying common risks, costs and regulatory considerations.
By the end of the workshop, attendees will have a clearer understanding of their market, how to communicate their product’s value and the practical steps needed to move towards a successful launch.
Suitable for: Aspiring entrepreneurs, start-ups and established businesses developing or launching a new product.
