In crowded markets, being “good” isn’t always enough. Your brand is often the reason customers remember you, trust you and choose you over someone else.
Join Michelle Brown, founder of Love Your Business, for this practical workshop designed to help you strengthen your brand, raise your profile and stand out more clearly in your market.
Whether you’re starting from scratch or feel your business needs a refresh, this session will help you better understand what makes a strong brand—and how to communicate it consistently across your business.
We’ll cover:
- What branding really means (beyond logos and colours)
- Identifying what makes your business different
- How to create a memorable and recognisable brand
- Building trust and credibility through your messaging
- Understanding your ideal customer and how to speak to them
- Creating consistency across social media, websites and marketing
- Personal branding and why people buy from people
- Common branding mistakes small businesses make
We’ll also look at practical ways to improve how your business looks, sounds and feels—without needing a huge budget or a full rebrand.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.