Thinking about starting a food or drink business - or ready to turn your idea into something real? Join us online for this practical bootcamp covering the key steps to launching a successful food & drink business in Edinburgh and the Lothians.
Whether you’re creating homemade products, launching a food brand, selling at markets, opening a café, doing home baking, starting a catering business or developing a drinks product, this session will help you understand both the business fundamentals and how to build demand for what you sell.
10am–12pm The Business Side
We’ll cover the practical foundations you need to get started, including:
- Business setup and legal structures
- Food legislation, registrations and premises considerations
- Tax, bookkeeping and cashflow planning
- Funding options and startup costs
- Insurance and practical compliance essentials
12pm–1pm Break
1pm–3pm The Marketing Side
We’ll then focus on how to build a profitable food business, including:
- Building a loyal customer following
- Social media and creating content people share
- Routes to market (direct sales, wholesale, retail and hospitality)
- Reducing waste and improving margins
- Creating repeat custom and word-of-mouth growth
This is a practical workshop designed to help you avoid costly mistakes and get moving faster with confidence.
Please note: This session is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.