Posting on social media without seeing any results?
This practical workshop is designed for East Lothian businesses who want to use social media more effectively to grow their audience, build trust and generate real sales. Whether you’re posting regularly or don’t know where to start, we’ll help you focus your efforts on what actually works.
We’ll cover how to choose the right platform for your business - whether that’s Facebook, Instagram, LinkedIn, TikTok or elsewhere - based on where your customers are and how they buy.
You’ll also learn how to:
- Build an audience that’s relevant to your business
- Create content people actually engage with
- Understand what makes people click, enquire and buy
- Turn followers into leads, and leads into customers
- Use social media as part of a wider sales funnel
We’ll look at practical examples, simple strategies and low-cost ways to create content that supports your business goals, without spending all day online.
Please note: This workshop is for businesses based in East Lothian only. Slides and materials will be shared with attendees after the session.