Social media is much more than just a promotional tool. Used effectively, it can help you build trust, influence your audience, strengthen customer relationships and achieve real business objectives. Used badly, it can quickly become a time-consuming chase for likes, views and other vanity metrics.
This practical masterclass will help you take a more focused, business-first approach to social media, while exploring the latest trends, platform changes and tactics shaping 2027.
We will cover:
- The current social media landscape and where the main platforms fit
- Key social media trends and tactics for 2027
- How algorithms influence what people see and how to improve your reach
- The growing role of AI in planning and creating social content
- Short-form video, Reels, TikTok and other content formats gaining attention
- The power of social influence, engagement and online communities
- Creative examples of businesses using social media effectively
- Common mistakes, risks and reputational dangers
Throughout the session, we’ll focus on what actually matters for business, not simply chasing the latest platform or trend.
Whether you’re looking to refresh your current approach or simply make more sense of the fast-changing social media landscape, this session will help you head into 2027 with greater confidence, focus and purpose.
