This workshop will cover the basic fundamentals to help you feel more confident using social media to support and grow your business.
In the morning, we’ll cover the key principles of social media marketing, including how to choose the right platforms for you business, understand your audience, plan meaningful content and create posts that support your wider business goals.
In the afternoon, we’ll focus on LinkedIn, looking at how to optimise your profile, grow your network and use the platform more effectively to increase your visibility, start meaningful conversations and create new opportunities.
By the end of the session, you’ll leave with a clearer understanding of what to post, who you want to reach, and how to make social media feel more focused, manageable and worthwhile.
