Essential information

09:30 - 12:00 Circle Scotland C I C
Dudhope Castle, Barrack Road
Dundee
DD3 6HF

This workshop will guide you through creating a clear branding framework for your business. By the end of the session, you’ll have a personalised plan that highlights what makes your brand unique and how to communicate it with confidence.

You’ll work through a series of simple, structured exercises to build a strong foundation for your business. The session is interactive and supportive, with a step-by-step template to complete as you go. There will also be time for group discussion, peer feedback and one-to-one guidance.

You’ll learn how to:

  • Clarify your purpose - Define your brand’s core ‘why’, values and vision so you can communicate clearly and consistently.
  • Understand your ideal customer - Build a detailed picture of who you want to reach, so your messaging and pricing connect with the right people.
  • Create a strong brand identity - Shape your brand’s personality, voice and positioning to help you stand out from the competition.

What happens next

After the workshop, you’ll have the opportunity to book a one-to-one session with the consultant to review your plan, gain feedback and get additional guidance on your next steps.

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