Getting enquiries or lots of attention, but not converting into actual sales?
Many businesses lose sales not because their product or service is bad, but because there’s no clear follow-up process. Leads go cold, emails get forgotten, and potential customers disappear after hearing the price.
This practical workshop is designed to help business owners improve their sales follow-up, build confidence in sales conversations, and convert more enquiries into actual business - without sounding pushy, awkward or “salesy”.
We’ll cover:
- Making sure enough leads are entering the sales funnel
- Why most sales are lost during follow-up
- How often you should follow up (and when to stop)
- Following up without sounding desperate or annoying
- What to say when someone “ghosts” you
- Handling price objections with confidence
- Building trust throughout the sales process
- Creating simple systems to track leads and enquiries
- Understanding buyer hesitation and decision making
- Following up by email, phone, LinkedIn and social media
We’ll also explore how good sales is really about helping customers make the right decision for them—not pressuring people into buying something they don’t need.
Perfect for freelancers, consultants, creatives and SMEs who are getting interest but struggling to consistently close sales.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.