Are your enquiries coming from social media, referrals, networking, Google - or somewhere else entirely? And once leads come in, what actually happens to them?
Many businesses spend time and money on marketing without properly tracking where leads come from, how long sales take, or what activities are actually generating revenue. This practical workshop will help you understand how to track your sales pipeline more effectively so you can make smarter business and marketing decisions.
We’ll cover:
- What a sales pipeline is and why it matters
- Tracking where leads and enquiries come from
- Understanding conversion rates and customer journeys
- Following up consistently without leads going cold
- Using simple tools and systems to manage enquiries
- Identifying bottlenecks and missed opportunities
- Understanding customer lifetime value and repeat business
- Measuring what marketing activity is actually working
We’ll also explore how better tracking can help reduce wasted marketing spend, improve sales confidence and create more predictable business growth.
This is a practical, interactive workshop designed for small businesses who want greater visibility over their sales process and clearer insight into how customers find - and buy from - them.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.