Many businesses look to plan future growth outside the local area by working with wholesalers, retailers, agents etc. If you plan to grow in 2026/27, this session looks at ways to access wider geographical locations or sectors, in Scotland, all UK and across the globe.
Content
- Overview of Distribution as a business growth tool;
- Pros and cons of a range of different channel options ( wholesalers/resellers/agents/Franchise and licensing/direct/e commerce);
- Sourcing and selecting the right partner;
- Typical pricing and margins required for channel partners in your sector;
- Thinking of channel partners and what they are looking for
- Win/wins by working alongside different channel partners;
- Promotional support for trade sales activity linked to consumer promotion.
- Creating trade action plans.
- Gearing up for distribution – time and budget resource etc.
This is a very practical session and delegates will have the chance to think about their business situation and come up with some potential solutions to growth.