Routes to market to expand the reach of your business

Many businesses look to plan future growth outside the local area by working with wholesalers, retailers, agents etc. If you plan to grow in 2026/27, this session looks at ways to access wider geographical locations or sectors, in Scotland, all UK and across the globe.

Content

• Overview of Distribution as a business growth tool;
• Pros and cons of a range of different channel options ( wholesalers/resellers/agents/Franchise and licensing/direct/e commerce);
• Sourcing and selecting the right partner;
• Typical pricing and margins required for channel partners in your sector;
• Thinking of channel partners and what they are looking for
• Win/wins by working alongside different channel partners;
• Promotional support for trade sales activity linked to consumer promotion.
• Creating trade action plans.
• Gearing up for distribution – time and budget resource etc.

This is a very practical session and delegates will have the chance to think about their business situation and come up with some potential solutions to growth.