Setting the right price for your products or services can be one of the most challenging aspects of running a business. Charge too little and you risk reducing profitability; charge too much and you may lose potential customers.
This Lunchtime Learning session, for Clackmannanshire Businesses, will explore key considerations when developing a pricing strategy and help you build greater confidence in how you price and position your offering. Whether you're reviewing existing prices or introducing new products or services, this session will provide practical insights to support informed decision-making.
During the session, participants will have the opportunity to consider common pricing challenges, explore factors that influence customer perceptions of value, and gain a better understanding of how pricing impacts business performance.
Learning outcomes:
- Understand the impact of price on profitability
- Understand margins and their impact on business finances
- Avoid common pricing mistakes
- Learn the first steps to setting your prices
- Explore how to price your products and services based on value
Who should attend? This session is suitable for Clackmannanshire business owners, entrepreneurs and anyone involved in setting or reviewing prices within their organisation.
Please note: A link to access the webinar, on MS Teams, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.
