Does what you charge reflect the value you deliver? Are you charging what you are worth?
Many established business owners find themselves working harder for less — holding on to historic rates, undercharging long-term clients, or unsure how their pricing compares in an increasingly competitive market.
This practical session is designed for established businesses who want to review and reset their pricing with confidence.
We’ll explore how to assess your current pricing, how it compares to the wider market, and how to make changes that reflect both your value and current commercial conditions.
During the session, we’ll look at:
- pricing strategies, calculators and templates - both for service and product based businesses
- how to benchmark against others in your sector (and exceed them!)
- explaining your value to clients
- ways to increase prices or restructure offers
- communicating pricing changes confidently
- the mindset of pricing and valuing yourself
This session will help you make informed pricing decisions that work for your business and your goals.
NB: This workshop is for businesses based in Edinburgh and the Lothians. It is interactive, and slides will be shared with attendees only.