Pricing, Profit & Confidence: Charge Your Worth

Pricing is one of the hardest and most emotional decisions a business owner makes — and it has a direct impact on profitability, positioning and confidence. Many SMEs undercharge not because they lack skill or value, but because talking about money can feel awkward as Brits!

This practical, in-person workshop is designed for established SMEs and business owners who want to improve their pricing confidence and commercial decision-making.

If any of these feel familiar, this session is for you:

• Clients questioning or quibbling about your prices
• Feeling awkward or apologetic when quoting
• Working hard but not seeing the profit you expected
• Charging less than peers or competitors
• Prices that haven’t changed in years (or ever)
• Worrying that raising prices might lose “good” customers
• Struggling to explain value without over-selling

• The link between pricing, profit and perception
• Why so many SMEs underprice (and how to fix it)
• How to make pricing decisions with clarity not emotion
• Strategies for adjusting prices, offers or scope confidently
• Simple language shifts that reduce awkwardness

Designed with existing businesses in mind.