Pricing is one of the hardest and most emotional decisions a business owner makes — and it has a direct impact on profitability, positioning and confidence. Many SMEs undercharge not because they lack skill or value, but because talking about money can feel awkward as Brits!
This practical, in-person workshop is designed for established SMEs and business owners who want to improve their pricing confidence and commercial decision-making.
If any of these feel familiar, this session is for you:
- Clients questioning or quibbling about your prices
- Feeling awkward or apologetic when quoting
- Working hard but not seeing the profit you expected
- Charging less than peers or competitors
- Prices that haven’t changed in years (or ever)
- Worrying that raising prices might lose “good” customers
- Struggling to explain value without over-selling
- The link between pricing, profit and perception
- Why so many SMEs underprice (and how to fix it)
- How to make pricing decisions with clarity not emotion
- Strategies for adjusting prices, offers or scope confidently
- Simple language shifts that reduce awkwardness
Designed with existing businesses in mind.