Participants will learn how reputations are formed, the impact of digital channels on public perception, and practical approaches to building, managing and protecting an organisation's positive reputation online.
Public Relations (PR) is about building, maintaining and protecting an organisation's reputation. While traditionally associated with media relations and press coverage, PR today plays a much broader role in shaping how organisations are perceived by customers, stakeholders and the wider public.
In a digital world, reputation is increasingly influenced by online reviews, social media, search engines, websites and digital content. This session explores the relationship between PR and reputation management, highlighting why trust, credibility and visibility are critical to organisational success.
