This session will guide you through everything you need to know to confidently run effective campaigns across Facebook and Instagram. Whether you’re completely new to Ads Manager or just looking to improve your current ad strategy, you’ll leave with the skills, tools and structure to create a campaign that delivers results.
By the end of this session, you will:
• Understand the difference between boosting posts and using Meta Ads Manager
• Know how to configure your Meta account and connect it to your website
• Learn how to choose the right campaign type and goal for your business
• Be able to build and target your audiences with a variety of targeting methods
• Gain practical tips for creating effective ad visuals, videos and copy
• Know how to structure an ad campaign for success
What we’ll cover:
• How to configure your Facebook account to run ads
• Boosting organic content: what works and when to use it
• Introduction to Meta Ads Manager: layout, key features and navigation
• Setting up tracking with your website for better performance
• Creating ad content that captures attention and drives action
• Planning your campaign for maximum impact
No prior experience with Meta Ads is required, but please ensure you have a Facebook Business Page created and can access it during the session.
Running Meta ads requires a paid budget. For meaningful results, please consider what your ideal budget would be before the session.