Setting the right price for your products or services can be one of the most challenging aspects of running a business. Charge too little and you risk reducing profitability; charge too much and you may lose potential customers.
This Lunchtime Learning session will explore key considerations when developing a pricing strategy and help you build greater confidence in how you price and position your offering. Whether you're reviewing existing prices or introducing new products or services, this session will provide practical insights to support informed decision-making.
During the session, participants will have the opportunity to consider common pricing challenges, explore factors that influence customer perceptions of value, and gain a better understanding of how pricing impacts business performance.
Learning outcomes:
- Learn how to price products and services based on value
- Improve profitability through more effective pricing decisions
- Understand margins and their impact on business success
- Avoid common pricing mistakes
Who should attend? This session is suitable for business owners, entrepreneurs and anyone involved in setting or reviewing prices within their organisation.
