With endless platforms, trends and tactics competing for your attention, it’s easy for marketing to feel overwhelming, especially when time and budgets are tight. Low Cost, High Impact Marketing is a practical workshop designed to help small businesses and solopreneurs focus on what actually works, without chasing every new tool or trend.
What you’ll learn
This session breaks down what effective marketing really means for small businesses, including how to think about return on investment (ROI) in realistic, achievable ways. We’ll look at what “normal” response rates actually look like across different marketing activities, helping you understand what to expect — and avoid unnecessary frustration or wasted effort.
What actually works for small businesses
You’ll explore proven, low-cost marketing approaches that consistently deliver results for SMEs, including:
- focusing on the right channels for your customers
- creating clear messaging that builds trust and drives enquiries
- using word-of-mouth, referrals and partnerships more effectively
- understanding when marketing is working — and when it isn’t
Who this session is for
This workshop is ideal if you run a small business or work for yourself and want to make smarter marketing decisions. You’ll leave with greater confidence in where to focus your time, a clearer sense of what success looks like, and practical ideas you can start using straight away.