Retaining an existing customer is often more valuable than continually finding new ones, but businesses need the right information to understand what customers value, where relationships may be at risk and where opportunities for growth exist.
This practical session will help you identify the customer information you already have, decide which measures are most useful and turn feedback and business data into better decisions. We’ll explore customer retention, repeat business, satisfaction, service patterns and the early indicators that a customer may need additional attention.
You will also explore simple digital tools that can help you to collect customer feedback, organise information, identify useful patterns and make your customer data easier to understand.
You will leave with a clearer picture of the customer measures that matter to your business and practical ideas for using them to strengthen relationships, improve service and support sustainable growth.
Please note: A link to access the webinar, on MS Teams, will be sent to you in your booking confirmation email. You may need to look in your ‘Junk’ folder to find it.
