This workshop provides an introduction to email marketing and how it can be used to build relationships, grow awareness and encourage customer action. No previous email marketing experience is required; however, participants should be comfortable using a computer and have a basic understanding of online marketing.
Through a mix of guided learning, discussion, demonstrations and practical exercises, you'll explore how email marketing fits within the customer journey, how to build and communicate with an audience, and what content works best at different stages. The workshop will also introduce email marketing platforms such as Mailchimp, explain the principles of automation and customer nurturing, and highlight common mistakes to avoid. The focus of the session is helping you understand the key principles of effective email marketing and identify practical ways to apply them within your own business to empower you, ultimately, to have a go.
By the end of the workshop, you will be able to:
- Understand how email marketing supports the customer journey
- Understand how to build and grow an engaged email audience
- Create email content that builds trust and generates demand
- Use an email marketing platform to create and send campaigns
- Understand the basics of email automation and customer nurturing
- Plan a simple email marketing strategy and measure your success
You'll leave with practical templates, resources and an email marketing action plan that you can adapt and implement within your own business.
