Awards and competitions can do far more than give you a logo for your website. The right recognition can help build credibility, generate PR, attract customers, boost team morale and open doors to new opportunities.
This practical workshop is designed to help businesses understand how to find the right awards and competitions, write stronger entries, and use recognition as part of a wider marketing and growth strategy.
We’ll cover:
- Why awards matter for small businesses
- How to identify the right awards and competitions for your business
- What judges are really looking for
- Common mistakes that weaken applications
- How to gather evidence, results and testimonials
- Writing stronger award entries and telling your story effectively
- Using AI and practical tools to help structure submissions
- How to maximise PR, social media and marketing opportunities from being shortlisted or winning
We’ll also look at how awards can help increase visibility, improve trust with customers, support recruitment and strengthen your brand positioning - even if you don’t win.
Whether you’re entering awards for the first time or want to improve your success rate, this session will give you practical tools and techniques to help your business stand out.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.