In this webinar you will learn how to:
- Audit your business across key web and social channels and build an action plan to improve how you come across.
- Understand what makes your business special and develop key messages to portray.
- Recognise what makes a successful website and how to improve yours.
- Consider different audiences and customer journeys so that your business is found whether they’re conducting Google searches, using apps or hearing about you via word of mouth.
- Explore the role of AI in the future of online marketing and what you can do now to take advantage of it.