This session is designed for e-commerce and Local business owners who want to understand the 2026 search landscape without getting a degree in computer science. We’ll show you how to stop chasing "keywords" and start building "authority" that AI can’t ignore.
We will cover:
- The Rise of the AI Agent: Why your next customer might be a "shopping bot" and how to make
- sure it picks your product.
- Winning the "AI Answer": How to structure your website so AI assistants cite your business as
- the expert source.
- Local Dominance in 2026: Why reviews and "real-world" photos are now more powerful than
- traditional SEO for local shops.
- E-commerce in the Age of Zero-Clicks: How to drive sales when people are getting their
- answers directly from the search screen.
- The "Trust Filters": The simple things you can do to prove to AI that your business is legitimate,
- reliable, and "recommendable.
Outcome of Attending
- A Clear Strategy: You’ll know exactly what to tell your web developer (or do yourself) to stay
- visible.
- Local Edge: Learn how to capture the "near me" searches that AI assistants are now handling.
- E-commerce Roadmap: Understand how to update your product pages for "Agent-based"
- shopping.
- Peace of Mind: Stop worrying about every Google update and focus on the 3 things that actually
- matter in 2026.