Google Ads can put your business in front of potential customers at the moment they are actively searching for the products or services you offer, but it can also become expensive quickly if it is set up without a clear plan.
This practical session is designed for small business owners with little or no previous Google Ads experience. We’ll look at how Google Search advertising works, how to decide whether it is suitable for your business, how campaigns are structured and how to choose sensible keywords, locations and budgets.
Using straightforward local-business examples, we’ll also cover how to recognise wasted spend, the importance of search terms and negative keywords, writing effective ads, landing-page basics and how to measure whether your advertising is generating meaningful enquiries or sales rather than simply clicks.
By the end of the session, attendees should have a much clearer understanding of how to approach Google Ads confidently and the key things to get right before spending money.
No previous Google Ads experience is required.
