This practical, strategic session explains how customers are searching today across Google, Bing and AI tools such as ChatGPT and Gemini. It clarifies what actually influences visibility now, where businesses are wasting time, and which actions genuinely move the needle.
Attendees will leave with a clear understanding of:
- How search behaviour has evolved
- The difference between being indexed, visible and recommended
- The most common visibility mistakes
- The priority areas to focus on over the next 6–12 months
- What to stop doing in order to reduce overwhelm
This session provides clarity and direction — the essential first step before going deeper into how modern search works behind the scenes.
