Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to:
- Segment your audiences and target them effectively
- Create a quality marketing email and measure its effectiveness
- Identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels
- Identify the different components of a successful email campaign, including design, HTML v text and other formats
- Use reporting and key metrics to make sure your campaigns are successful
- Be compliant with legal requirements relating to email communications