This practical workshop is designed for businesses who want to start from scratch—or grow the contacts they already have - by building a list of potential customers, referral partners, influencers and other people who speak directly to their target market.
We’ll cover:
- Why building your own audience matters
- The different types of lists every business should build (customers, prospects, influencers, partners and advocates)
- Simple ways to attract sign-ups online and offline
- Lead magnets, offers and incentives that encourage people to join your list
- Email marketing basics and staying in touch consistently
- GDPR, permissions and storing marketing data legally
- How to turn contacts into conversations, enquiries and sales
We’ll also look at practical low-cost tools and strategies you can start using immediately to build what becomes one of your most valuable business assets - your own audience.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.