If you’re relying on social media followers alone, you don’t own your audience—the platforms do. Algorithms change, accounts get restricted, and access can disappear overnight. That’s why building your own “little black book” of contacts is essential.
In this interactive webinar, you’ll learn how to start building your own marketing list from scratch—turning followers into contacts you can reach directly.
We’ll cover:
- Why owning your data is critical for long-term growth
- Simple ways to move people from social media onto your list
- What to offer to encourage sign-ups
- Where and how to store your data safely
- GDPR basics and the legal side of collecting and using marketing data
Whether you’re just starting out or haven’t yet built a list, this session will give you practical steps to start growing an audience you actually own.
Please note: This session is for businesses based in Edinburgh & The Lothians. Slides and materials will be shared with attendees only after the session.