We’ll demystify branding and show why it’s about far more than just a logo. You’ll explore how a strong brand helps small businesses and solo founders clearly communicate who they are, what they stand for, and why customers should choose them.
What we'll cover:
- Branding - Understand what a brand is (and isn’t), and why branding matters even if you’re a one-person business.
- Beyond the logo - Learn how identity, purpose, personality, messaging and values all work together to create a strong brand.
- Standing out in a crowded market - Discover how to position your business clearly so customers understand your value and choose you over competitors.
- Branding for small businesses & solopreneurs- Explore practical ways to build a strong brand without big budgets or marketing teams.
- From strategy to action - Look at brand strategy, brand identity and how to apply them consistently across your website, social media and communications.
- Tools you can use straight away - See practical tools and frameworks to help you develop your brand’s positioning, character and purpose.
This session is designed for:
- Solopreneurs / small business owners
- Who feel unsure about how to stand out from competitors
- And who want their marketing to feel clearer and more confident