This two-hour workshop will help small businesses understand what makes a strong brand and how to create a clear, consistent identity that connects with the right customers.
Participants will explore brand purpose, values, personality, tone of voice and visual identity, and how these elements work together to shape how a business is perceived.
The session will also cover how to define key messages, create consistency across websites, social media and marketing materials, and avoid common branding mistakes. Participants will leave with a clearer understanding of what their brand stands for and practical ideas for strengthening how it is presented to customers.
