This hands-on course introduces participants to ChatGPT, Gemini, AnswerThePublic, Canva, and Google Sheets, showing how each tool can be used to support content planning, content creation, and marketing activities. Attendees will learn how to generate ideas, research topics people are actively searching for, create social media content, write blogs and website copy, design graphics more efficiently, and organise content plans using simple workflows.
By the end of the course, participants will have the skills and confidence to use AI and digital tools to reduce workload, improve content quality, and create more relevant content for websites, blogs, social media channels, and marketing campaigns.
