AI is everywhere, but for many established businesses the real question is simple: how do you use it in a way that saves time, supports your team, and strengthens the way your business operates?
This practical, hands-on workshop cuts through the hype around artificial intelligence and focuses on where it genuinely adds value in a real business environment. Delivered by Gary Ennis from digital consultancy NSDesign, the session avoids technical jargon and unrealistic promises, concentrating instead on clear, usable examples that businesses can relate to.
- Gain a clear understanding of what AI can and cannot do, the common risks and misconceptions to avoid, and key practical considerations including data, ethics, staff confidence, and protecting your brand and reputation.
- Learn how AI can support everyday activities including marketing content, customer communications, planning, admin, and internal workflows.
- Leave with clearer thinking, realistic expectations, practical ideas you can apply right away, and a sense of where expert support could help you go further.
Throughout the session, the emphasis is on AI as augmented intelligence. A support tool that helps you work smarter, free up time, and focus more energy on higher-value work, rather than replacing people or over-automating processes.