Digital fundamentals for tourism businesses

An introductory session to the fundamental elements of promoting and managing your tourism business online.

What to expect from this webinar

At the end of this webinar, you’ll have learned:

  • How to increase the visibility of your business online with the right content, at the right time, on the right platforms.
  • How to assess the quality of your online presence and know if you have reached your intended audience.
  • About the different online booking and distribution platforms available to tourism businesses.
  • How to make the most of your digital marketing.
  • The first steps you can take to ensure your content is SEO (Search Engine Optimisation) friendly

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will be held on Microsoft Teams.

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Essential Info

1st February 2022

12:00 - 13:00

National (all regions)

Webinar

Advertising & Marketing, Business Development, Digital Marketing, Sales.

National Webinar - available to everyone across Scotland
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