Running a business

Search Engine Optimisation (SEO) – Getting your website found now it's going (or is already) online

There’s no point in having a website if it isn’t being found when people search for your business name, products and services. We explain what you need to do to raise your website up search rankings. Even more relevant during the Coronavirus outbreak.

Online Tutorial

35 min read

3 chapters

Digital Marketing

Introduction

This tutorial explains how search engines decide the order in which they list their search results. It shows how to maximise your chances of appearing towards the top of the search results, based on the key words and phrases that your potential customers are using when they input a search.

The chapters cover:

  • How search engines work
  • Optimising for search engines
  • Keyword research tools

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. How search engines work
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