Overview
This tutorial explains how search engines decide the order in which they list their search results. It shows how to maximise your chances of appearing towards the top of the search results, based on the key words and phrases that your potential customers are using when they input a search.
The chapters cover:
- How search engines work
- Optimising for search engines
- Keyword research tools
DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.
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