An introduction to social commerce
Social commerce enables businesses to use social platforms to showcase and sell their products and services. Find out what options are available and how to get started.
6 key Google Analytics metrics for ecommerce businesses
Google Analytics can be a hugely beneficial tool for ecommerce businesses, providing a wealth of actionable data and insights. To get the most from the tool, it is vital that you understand some of the key metrics for ecommerce businesses.
An introduction to customer service channels for ecommerce businesses
The support you offer your customers both during and after purchase is a vital part of your ecommerce business. In this guide we outline the role of different customer service channels to help you determine which one could deliver the best service.
First steps to setting up Google Analytics for your ecommerce business
Google Analytics is an invaluable tool for ecommerce businesses. The data it provides can give you critical insight into which marketing channels are driving sales and even how you could improve online conversions in your shop.
An introduction to online marketplaces
Explore the four main online marketplaces and the key considerations for each to help you determine whether they would be a good fit for your business.
Next steps once you have started trading online
Once you've been trading online for a few months, it's worth reviewing how everything is working.
Action plan for managing your new online platform
Many businesses have recently launched an online presence to sell their products and services. Here are some tips for managing online platforms in the longer term, including website builders, eCommerce functionality, learning management platforms and third party marketplaces.
Understanding ecommerce – overview
Learn how to set up, manage and optimise an online store or trade in online marketplaces.
Online tutorials
Free and available 24/7, our online tutorial series offers you advice & tips on the likes of paid advertising, cyber resilience & digital marketing.
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