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Digital Resources

Guides, articles and more on how digital can help you to improve your business, people and processes.

Guide
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How to choose an email marketing platform

Email marketing is a channel that has stood the test of time and is one of the most effective ways for small businesses to communicate directly with their customers and prospects. This guide will help you choose the right platform for your business.

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Identifying the digital marketing skills your business needs - Part 2

Find out how to build your digital marketing activity with email, search engine optimisation and pay-per-click advertising.

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Google Tag Manager

An introduction to Google Tag Manager and collecting data

If you run Google Analytics or any kind of online advertising that requires multiple tracking tags to be added to your site (such as Google Ads or Facebook ads), then Google Tag Manager could be a useful way of implementing your tracking.

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Upgrading your website – A checklist of what to consider

Find out what key elements you need to consider when upgrading your website on a website building platform such as Squarespace, WordPress, and Wix.

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An introduction to Google Data Studio for small businesses

If you have an online presence or are looking to grow your online presence, then after a bit of time invested in setting it up, Data Studio can help you access and analyse critical data for your business, saving you time and helping you to make the best decisions.

Article
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8 aims and goals for your business launch

Whether you’ve been planning to set up a business for weeks, months or even years, for most people, launching is a big step - always exciting and sometimes a bit nerve wracking! Here we outline some key aims and goals to consider pre-launch.

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Q&A – What is Google Analytics 4 and what are my next steps?

If you use Google Analytics, or if you are setting up a new website, you’ve probably heard of Google Analytics 4. In this guide we take you through what Google Analytics 4 actually is, and what you need to do about it.

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Identifying the digital marketing skills your business needs - Part 1

Find out how to access the knowledge and skills you need to approach the set-up of your website and social media presence - considering what you can do yourself, and where you might need some help.

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5 ways you can gain insights from online competitor analysis

Whatever stage your business is at, analysing your competitors can help you find opportunities and keep on top of industry trends. Here we take a look at what information you should look for and how to make the best use of free digital tools.

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Digital Tools And Techniques

Digital tools and techniques to identify consumer trends

Keeping an eye on customer trends in your sector can inspire innovation, identify growth markets, emerging products and even spot untapped demand. We outline some digital tools and techniques that can help you.



Article
Digital Presence

Checklist for start-ups – setting up your digital presence

For most startups, setting up a digital presence is a key step in getting a new business ready for launch, whether that’s a website, Facebook page, an email address or more. This checklist covers the things you are most likely to need.

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Business Model

An introduction to digital business models for your new business idea

This guide outlines some common digital business models to help you come up with ideas and choose the best option to fit your circumstances and ambition.

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Managing and optimising your Google My Business profile

To provide a strong user experience for visitors, ensure your profile is correctly populated, optimised and make use of some of the additional features.



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Customer Retention

Five top tips for retaining customers after lockdown

Winning new customers is hard work which means retaining them is critical. Here’s five tips to help you put customer retention at the heart of your business.

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Finding Customers

Finding new customers with digital marketing - a route map

Within the current climate, a key concern for many small businesses is how to find new customers. Find out which digital channels are the best fit for you.

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Booking

Guide to selecting an online booking system

Government regulations around Covid-19 mean that many more businesses now need formal booking systems to manage social distancing between customers. Here we outline some key considerations to help you determine which is the best fit for you.



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Claim it or leave it – could Google My Business boost your marketing?

Often overlooked in marketing, Google My Business is a straightforward, easy and free tool that helps small businesses raise their local profile in Google’s search results.

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Step-by-step guide - claiming and populating your Google My Business profile

If your business serves customers face-to-face and in a specific local area, then a Business Profile within Google My Business can be particularly useful.

Article
Podcast Guide

How to make a podcast for your business in 11 simple steps

With many companies turning to digital tools to stay connected with customers and to stay visible within communities during the coronavirus, podcasts are a fantastic way of opening a natural dialogue between business and customers. But where do you start?

Article
Keep Customer Up To Date

Keeping your customers up to date – a checklist

It’s easy to get distracted by the day-to-day running of your business, and not notice that your digital content is out of date, which is a real risk at present. Make sure to regularly review your customer communications.

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5 ways you can use email to communicate with your customers during the coronavirus

During the COVID-19 crisis, digital channels are especially valuable for helping businesses react quickly and keep their customers up-to-date. Here is a run down on how you can use email to improve communication with customers.

Guide
Selecting The Right Platform

Q & A - Selecting the right platforms to run online classes

During COVID-19, many instructors have rushed to switch their face-to-face class into online formats. We spoke to Sonia Rutherford and Sarah Johnson from data-driven marketing agency, IndigoLeap, about what’s involved when moving physical classes online.

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7 tips to getting your tone right in business communications during the coronavirus

During the pandemic, customer communication through your digital channels is essential. Whether you are updating customers of changes to your business, products or services, the words that you use and the tone that you take are incredibly important to your ongoing customer relationships.

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Customer Feedback

4 ways customer feedback can help you right now

To minimise the risk of wasted resources, it’s important to regularly gather data and feedback from customers and make best use of your digital platforms to help with this. Here’s four ways this can help you adapt.

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Communications

5-point plan to stay connected with customers during coronavirus

During COVID-19 it’s worth proactively maintaining a relationship with your customers wherever you can. Here are some tips on how to use digital to stay in touch.

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Coronavirus advice for SMEs - using digital to reach your customers

Coronavirus is forcing everyone to work differently. If you customers can’t come to you, embracing digital should now be top of your list. If you don’t have an in-house IT expert, here are some easy-to-use tools that are free or low cost that will help support your business.

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Using Revieiwng Digital

Using & reviewing digital channels during coronavirus/COVID-19

Find out how businesses can use digital tools and channels to respond quickly and support their communications with customers, staff and suppliers during this Coronavirus pandemic.

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Business blogging in a nutshell

Find out how blogging can help your business connect with your audience and keep them engaged.

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Objectives & results – top 5 tips from an expert

Sarah Johnson, director of growth-marketing agency IndigoLeap, discusses the top 5 rules to setting the right objectives for your digital marketing activity.

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Creating engaging content

Find out about high quality, relevant content can boost your business profile.

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Email marketing – overview

Learn about the best practices of email marketing and the tools you can use to stay in touch with your customers.

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Digital marketing strategy

Learn more in-depth steps you can take to develop your digital strategy.

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Video for business guide

Tips, strategies, and advice on creating video content for business.

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DigitalBoost glossary

Use our handy glossary of frequently used terms to help bring you up to speed across a wide range of digital topics.

Article
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Auditing your digital presence: a ‘how-to’ guide

Making sure your business’s various profiles are consistent across all the digital touch points where your current or future customers can find you is really important.

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Digital upskilling: what, why and how

Angela Prentner-Smith, co-founder of digital transformation agency This is Milk, discusses the key steps to digital success.

Digital Boost Cta

Online tutorials

Free and available 24/7, our online tutorial series offers you advice & tips on the likes of paid advertising, cyber resilience & digital marketing.

Watch now

Digital Health Check

Take five minutes to answer a few simple questions on the digital strengths and weaknesses of your business.

Webinars and Events

Our free webinars and events, run across Scotland, tackle topics from bookkeeping and social media strategy to e-commerce and exporting.

Local Offices

Business Gateway has local offices all over Scotland. We’ll combine your knowledge and drive to succeed with sound business advice, access to market intelligence and our extensive network of contacts.