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Digital Resources

Guides, articles and more on how digital can help you to improve your business, people and processes.

Guide
Google My Business1

Managing and optimising your Google My Business profile

To provide a strong user experience for visitors, ensure your profile is correctly populated, optimised and make use of some of the additional features.



Article
Customer Retention

Five top tips for retaining customers after lockdown

Winning new customers is hard work which means retaining them is critical. Here’s five tips to help you put customer retention at the heart of your business.

Guide
Prospects 4

Finding new customers with digital marketing - a route map

Within the current climate, a key concern for many small businesses is how to find new customers as the economy restarts. Find out which digital channels are the best fit for you.

Guide
Booking

Guide to selecting an online booking system

Government regulations around Covid-19 mean that many more businesses now need formal booking systems to manage social distancing between customers.

Guide
My Business Id 1

Claim it or leave it – could Google My Business boost your marketing?

Often overlooked in marketing, Google My Business is a straightforward, easy and free tool that helps small businesses raise their local profile in Google’s search results.

Guide
Google My Business 1

Step-by-step guide - claiming and populating your Google My Business profile

If your business serves customers face-to-face and in a specific local area, then a Business Profile within Google My Business can be particularly useful.

Article
Podcast Guide

How to make a podcast for your business in 11 simple steps

With many companies turning to digital tools to stay connected with customers and to stay visible within communities during the coronavirus, podcasts are a fantastic way of opening a natural dialogue between business and customers. But where do you start?

Article
Keep Customer Up To Date

Keeping your customers up to date – a fortnightly checklist

With four phases to releasing the lockdown (any of which could change if infection rates accelerate again) businesses need to regularly review customer communications.

Article
5 Ways To Use Email 1

5 ways you can use email to communicate with your customers during the coronavirus

During the COVID-19 crisis, digital channels are especially valuable for helping businesses react quickly and keep their customers up-to-date. Here is a run down on how you can use email to improve communication with customers.

Guide
Selecting The Right Platform

Q & A - Selecting the right platforms to run online classes

During the COVID-19 lockdown, many instructors have been rushing to switch their face-to-face class into online formats. We spoke to Sonia Rutherford and Sarah Johnson from data-driven marketing agency, IndigoLeap, about what’s involved when moving physical classes online.

Article
Getting Your Tone Right 2

7 tips to getting your tone right in business communications during the coronavirus

During the pandemic, customer communication through your digital channels is essential. Whether this is to update customers of changes to your business, or letting them know of new services you can provide, the words that you use and the tone that you take are incredibly important to your ongoing customer relationships.

Guide
Customer Feedback

4 ways customer feedback can help you right now

For businesses that remain open during the pandemic, many are diversifying or using new channels to deliver services in different ways. They’re doing this at breakneck speed - there’s no time for months of market research and focus groups.

But to minimise the risk of wasted resources, it’s even more important to regularly gather data and feedback from customers and make best use of your digital platforms to help with this. Here’s four ways this can help you adapt.

Guide
Communications

5-point plan to stay connected with customers during coronavirus

The coronavirus lockdown has led many businesses to stop trading. Normally when businesses close, it is either forever, or a two-week holiday at the most! However, this is an unprecedented situation where businesses will close with the hope of opening again.

Guide
Video For Business 1

Coronavirus advice for SMEs - using digital to reach your customers

Coronavirus is forcing everyone to work differently. If you customers can’t come to you, embracing digital should now be top of your list. If you don’t have an in-house IT expert, here are some easy-to-use tools that are free or low cost that will help support your business.

Guide
Using Revieiwng Digital

Using & reviewing digital channels during coronavirus/COVID-19

Find out how businesses can use digital tools and channels to respond quickly and support their communications with customers, staff and suppliers during this Coronavirus pandemic.

Article
Blogging 1

Business blogging in a nutshell

Find out how blogging can help your business connect with your audience and keep them engaged.

Article
Sarahjohnson Crop

Objectives & results – top 5 tips from an expert

Sarah Johnson, director of growth-marketing agency IndigoLeap, discusses the top 5 rules to setting the right objectives for your digital marketing activity.

Guide
Website Data Analytics 1
Guide
Creatyingh Engaging Content 1

Creating engaging content

Find out about high quality, relevant content can boost your business profile.

Guide
Email Marketing 1

Email marketing – overview

Learn about the best practices of email marketing and the tools you can use to stay in touch with your customers.

Guide
Digital Marketing Strategy 1

Digital marketing strategy

Learn more in-depth steps you can take to develop your digital strategy.

Guide
Video For Business 1

Video for business guide

Tips, strategies, and advice on creating video content for business.

Guide
Xb0370 Social Posts Graphics V4 Creating Engaging Content Facebook

DigitalBoost glossary

Use our handy glossary of frequently used terms to help bring you up to speed across a wide range of digital topics.

Article
Auditing Your Digital Presence 1

Auditing your digital presence: a ‘how-to’ guide

Making sure your business’s various profiles are consistent across all the digital touch points where your current or future customers can find you is really important.

Article
Digital Upskilling 1

Digital upskilling: what, why and how

Angela Prentner-Smith, co-founder of digital transformation agency This is Milk, discusses the key steps to digital success.

Digital Boost Cta

Online tutorials

Free and available 24/7, our online tutorial series offers you advice & tips on the likes of paid advertising, cyber resilience & digital marketing.

Watch now

Digital Health Check

Take five minutes to answer a few simple questions on the digital strengths and weaknesses of your business.

Workshops and Events

Our free workshops and events, run across Scotland, tackle topics from bookkeeping and social media strategy to e-commerce and exporting.

Local Offices

Business Gateway has local offices all over Scotland. We’ll combine your knowledge and drive to succeed with sound business advice, access to market intelligence and our extensive network of contacts.