Webinars

If you are new to all things digital, or need help getting started with it, this webinar will help you make that step with practical advice and knowledge sharing.

This webinar will look at a range of HR issues including hiring, interviewing, payroll, pensions, contracts, remote working and managing staff during COVID-19.

Join the second of two 90-minute webinars for tourism businesses to find out how doing more with SEO can benefit your business & profits.

A webinar for businesses considering, or already using Twitter as part of their digital marketing strategy and wanting to produce more engaging content, reach a wider audience and maximise impact.

Learn how to differentiate your business from competitors and stand out from the crowd by developing products or services your customers will love.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

Join us to learn about the importance of building a strong brand for your business, and find out how to create promotional graphics on a limited budget and with little/no experience.

Discover the benefits of website analytics tools including Google Analytics, Search Console & Heat Mapping, and better understand where your website visitors come from & how they behave!

Do you want to set up a website for your business but don’t know where to start? This webinar will guide you including whether to build your own website or outsource it.

Join us to learn how to register, manage, control and protect your intellectual property.

Get fully prepared with this webinar and find out about the key considerations for starting a new business in Scotland.

Learn how to analyse your current digital platforms and assess, test, and ultimately improve your customers’ experience.

Businesses may now be considering remote and flexible working on an ongoing basis. This session will highlight options and advice available in relation to this.

Build an effective strategy to deliver great customer service with this webinar. It will cover the critical points to consider when thinking about how your business interacts with its customers.

Digital marketing can deliver real business results and this webinar will show you how to develop a practical digital marketing strategy to help your business.

Join us to get a structured approach that you can use to help find and convert sales for your business.

Your back office and technology requirements need to be secure, scalable and cost-effective, supporting your business needs. This webinar will help you discover cloud services to achieve that.

We will provide you with a structured approach to recognise the key components in your business, review its status and identify areas for development as sectors get back to business.

Join us on to look at how any business can market themselves with a limited budget and/or little experience. Critical right now to businesses across Scotland.

An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business.