Your Six-Step Marketing Strategy - Inverclyde

The idea of writing a marketing strategy can feel daunting – but it doesn’t need to be. We will begin by looking at how your marketing strategy should help and support you in your business, before introducing a simple, practical, six-step approach to build a marketing strategy that fits your situation and your ambitions, so you can get your business on track for success.

Learning outcomes:

• Understand the benefit of a marketing strategy to every growing business

• Understand the elements that should go into your marketing strategy

• Learn how to build a simple, actionable strategy and to measure its success