Twitter & Instagram

Twitter & Instagram are 2 of the most popular social media platforms today. Designed for sharing media and content and with over 1.3bn users worldwide its now time to get your business involved!

This is a practical workshop to provide a thorough understanding of the fast-paced platforms that are Instagram and Twitter. We will look at both channels functionality, how to understand their insights and analytics and fundamentally how to best approach using these free platforms to reach your target audience.

• What makes a good tweet – the marketing mix
• Engaging with your audience – the recipe to achieve the greatest ‘reach’
• The importance of hashtags and how your content can be discovered!
• Influencers- who are they, how can they help your business and how to find them!
• Find our who’s talking about you/your business?
• Identifying potential leads/contacts that could be beneficial for your business
• What makes a good ‘gram’ (photo)
• Instagram stories and their benefits
• Insights and analytics – how to use and understand them
• Advertising