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Storytelling for Business

Learn how to tell stories that connect with your audience, build trust with clients and inspire people to action.

What to expect from this webinar

Storytelling is a way to package your key business messages in a way that holds attention, has emotional impact and influences decisions and behaviour.

But how do you tell a powerful brand story if you’re a sole trader? How can you use creative narratives if your business deals in facts and logic? How will you represent your stories without a big budget?

This workshop will guide you on a journey to uncover the stories within your business. You will learn useful frameworks, tools and techniques to help you tell stories. You will discover how to structure a brand story that reveals your core values, present dry factual content in a compelling narrative format, and build empathy by revealing the human face of your business.

You will be able to apply these techniques to improve all your business communications whether that’s writing more engaging social media posts, shooting short marketing videos, creating compelling web copy, or delivering powerful presentations.

Attendees on this webinar will be given the opportunity to have a 1 hour one to one follow-up session with the trainer.

This session is strictly for Argyll and Bute businesses and any business based outwith this area that books on to the session will be removed.

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Essential Info

11th January 2023

19:00 - 21:00

Argyll & Bute

Webinar

Advertising & Marketing.

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